Events
March 30, 2022
On March 30, 2022, 180 healthcare marketing professionals gathered at the beautiful Apella event space where we held our first Point of Care Summit as the new Point of Care Marketing Association. The demand and excitement to reconvene with members and clients was validated with our sold out summit!
The day was filled with thought provoking content from over 20 speakers providing compelling insights on important topics for Point of Care marketers. The content tied back to our theme of Evolution, Impact & Innovation.
See below for our highlights from the day with access to our presentations and videos.
Event Gallery
Agenda
March 30, 2022
Session 1
State of the POC Industry: Spend Analysis
Learn how POC agency professionals are thinking about point-of-care – where it is going and where the biggest benefits are for advertisers. The Point of Care Marketing Association has partnered with ZS Associates to conduct a study into how pharma and health care agency professionals view the point-of-care space. The report will include estimates on total spend levels and growth of investments in the channel over the next year.
Speakers
Victoria Summers
Associate Principal
ZS
Speakers
Victoria Summers
Associate Principal
ZS
Session 2
Addressing Health Equities at the Point of Care
The COVID-19 pandemic put a spotlight on disparities in our healthcare system, with far-reaching inequity leading to unequal access to care, treatment, information and education. This public spotlight on health inequity has played an important role in increasing awareness and accelerating efforts to address disparity. We will discuss the current situation and opportunities for improvement with a focus on marketing and how the POC channel can play a role in addressing health disparities and outcomes.
Speakers
Larry Dobrow
Editor-in-chief (Moderator)
MM+M
Laird Frazier
Marketing Director, Shingrix
GSK
Akeia Blue
Account Supervisor
JPA Health
Loriana Hernandez-Aldama
Founder-Speaker-Advocate-Author
ArmorUp for LIFE
Karima Sharif
Head of Inclusive Investments and Strategic Partnerships
Publicis Health Media
Speakers
Larry Dobrow
Editor-in-chief (Moderator)
MM+M
Laird Frazier
Marketing Director, Shingrix
GSK
Akeia Blue
Account Supervisor
JPA Health
Loriana Hernandez-Aldama
Founder-Speaker-Advocate-Author
ArmorUp for LIFE
Karima Sharif
Head of Inclusive Investments and Strategic Partnerships
Publicis Health Media
Session 3
Prescribing Influence Beyond the MD
New research to understand the matrix of influence surrounding prescribing drugs for patients. This research, a partnership between Havas Media and MedSurvey, will seek to determine who – in addition to MDs – exerts influence over prescribing decisions, and the concerns, behaviors, trigger moments, and media habits of these influencers.
Speakers
Cate Evans
SVP Group Director, Strategy
Havas Media Group
Nick Lapolla
Director of Research
MedSurvey
Speakers
Cate Evans
SVP Group Director, Strategy
Havas Media Group
Nick Lapolla
Director of Research
MedSurvey
Session 4
Pharmacy Evolution and the Role of Point of Care Media
Hear from CVS Health, one of America's leading healthcare companies, their Media Agency of record UM Worldwide and POC Specialist Rapport on the changing landscape of retail drug including the evolving role of the Pharmacist, importance of omni-channel experiences and impact of key levers like POC on sustaining momentum and growth.
Speakers
Scott Gregory
Vice President, Pharmacy and Health Services Marketing
CVS Health
Quinn Gibbons
Manager
RapportWW
Jamie Kozma
EVP, Client Business Partner
UM Worldwide
Speakers
Scott Gregory
Vice President, Pharmacy and Health Services Marketing
CVS Health
Quinn Gibbons
Manager
RapportWW
Jamie Kozma
EVP, Client Business Partner
UM Worldwide
Session 5
Psycho-Oncology: The Emerging Field in Cancer Care
Emmy award winning journalist and author of Becoming the Story: The Power of PREHAB Loriana Hernandez-Aldama went from living the life as a high-profile news anchor to fighting for her life and eventually wanting to take her own life after battling AML Leukemia and then breast cancer. Now, she is shedding light on the emotional toll of cancer, cancer related PTSD and the desperate need for psycho-oncology, which she calls a win-win for patients and those in healthcare. You don't want to miss Loriana's bold transparent and honest message about how to make more patients possible.
Speakers
Loriana Hernandez-Aldama
Founder-Speaker-Advocate-Author
ArmorUp for LIFE
Speakers
Loriana Hernandez-Aldama
Founder-Speaker-Advocate-Author
ArmorUp for LIFE
Session 6
Leveraging Opportunity in Telehealth & Virtual Care
Telehealth and Virtual Care have had a wild ride over the last two years and has settled into what appears to be a predictive view of aggressive growth after the rise of COVID. Learn from executives on the front lines about what the industry looks like today and into the future.
Speakers
Lisa Phillips
Principal Analyst
Insider Intelligence
Alex Mironov
President
LifeMD
Ranjit Bindra
Physician-scientist
Yale School of Medicine
Speakers
Lisa Phillips
Principal Analyst
Insider Intelligence
Alex Mironov
President
LifeMD
Ranjit Bindra
Physician-scientist
Yale School of Medicine
Session 7
Point of Care Innovative Solutions Across the Industry
Point of Care media providers and leading health and out-of-home media agencies will share their innovative solutions and leave you wanting to learn more. They will each compete for the 2022 Best Innovative Solution Award which will be determined by our panel of judges.
Participating: CheckedUp, Constant Media, Health Monitor Network, InStep Health, Physician's Weekly, Populus, Rapport.
