Events
Save the Date: 3.18.26
Healthcare’s Most Influential Voices Shaping the Future of Point of Care
A Day of Healthcare Marketing Innovation
The annual POC NOW Summit unites 350+ leaders across healthcare, pharma, and media to explore the rapidly evolving Point of Care ecosystem. In 2026, the theme is Pathways to Care: Turning Point of Care Engagement into Impact.
This year's program demonstrates how Point of Care acts as the connective tissue of the modern healthcare journey—aligning patients, providers, and care teams to deliver meaningful, measurable outcomes.
If you influence healthcare marketing strategy, innovation, or investment, this is your summit.
Why Attend?
Understand How POC Unifies the Healthcare Journey
- See how POC messaging and technology strengthen patient-provider connections across every care setting.
See the Measurable Power of POC in Action
- Experience evidence-based insights paired with real patient and provider stories that prove how POC interventions drive behavior change.
Get Ahead of the Policy, Investment and Trends
- Hear what's accelerating momentum in Washington, shifting budgets, and driving innovation across the POC ecosystem.
Connect With 350+ Senior Leaders
- Build relationships with pharmaceutical decision-makers, agency strategists and POC media partners
POC Excellence Awards
Celebrate the work that’s transforming Point of Care. From breakthrough campaigns to standout industry leaders, the POC Excellence Awards spotlight the ideas moving Point of Care marketing forward—and the people who make meaningful patient impact possible.
Winners will be announced live at the 2026 POC NOW Summit.
Key Dates
Nomination Deadline: February 2, 2026
Finalists Announced: March 2, 2026
Live Awards Presentation: March 18, 2026
