Point of Care Academy
Learn to leverage point of care marketing to effectively engage patients, caregivers, and healthcare providers at every care point.
Micro-learning
Convenient 5-8 minute sessions build POC marketing skills quickly.
Expertise
High-impact curricula designed by industry experts prepares strategic marketers for POC excellence.
Relevancy
Ideally suited to healthcare pros seeking optimal engagement & communication efficacy in crucial healthcare moments.
Credibility
Shareable certifications showcase POC mastery by passing tests at the completion of each course.
Who It's For
- Do you work in healthcare marketing?
- Did you recently join a Point of Care media team?
- Do you work for a company in the Point of Care industry?
- Have you been working in Point of Care for years?
Start Learning Now
- Two full courses are available already
- Select one from the tab below depending on your level of experience
- Courses will open in Vimeo
Point of Care Curriculum
Introduction to Point of Care
Introduction to Point of Care
POC 101
Learn about the significance of Point of Care marketing, covering key terms, media tactics, and evaluation methods.
Introduction to Point of Care
Investing in POC Marketing
Explore the reasons for investing in Point of Care media and its effectiveness in engaging target audiences during crucial decision-making moments.
Introduction to Point of Care
The POC Audience
Explore the demographics of the Point of Care audience and their receptivity to POC media solutions.
Introduction to Point of Care
The POC Landscape
Discover Point of Care marketing's diverse landscape, showcasing tailored media to reach patients throughout their healthcare journey.
Introduction to Point of Care
POC Marketing Strategies
Highlight the opportunities to message HCPs, including the office support staff, NP's and PA's at the POC.
Introduction to Point of Care
List Matching 101
Learn about the list matching process including detailed instructions for successful matching.
Introduction to Point of Care
Non-Endemic Advertising in POC
Discover the effectiveness of POC marketing beyond pharmaceutical brands due to its targeted approach and trusted environment.
Advanced Point of Care
Advanced Point of Care
The Patient Journey
Explore the expansive world of point of care beyond the doctor's office through Maria's journey. Discover how these touchpoints educate, reinforce, and personalize patient care along every step of the way.
Advanced Point of Care
Planning, Contracting, and Auditing
Explore tailored strategies for engaging with media partners and ensuring campaign success through effective planning, contracting and auditing best practices.
Advanced Point of Care
Engaging Patients with Digital POC
Discover the impact of digital strategies on patient engagement within the point of care setting. Uncover how these solutions empower individuals throughout their healthcare journey, alongside insights into executing effective digital point of care campaigns.
Advanced Point of Care
Engaging Patients with Static POC
Examine the benefits of utilizing static media in point of care campaigns to engage patients effectively. Gain insights into the advantages of static media, explore diverse tactics, and discover best practices for seamlessly integrating static media into your campaigns.
Advanced Point of Care
Engaging HCPs at the POC
Explore the vital role of reaching healthcare professionals (HCPs) directly within the point of care setting. This session encompasses educating HCPs, exploring engagement strategies, and seamlessly integrating HCP-focused point of care media into comprehensive plans.
